In the year 2011, which has virtually drawn to a close now, saw many
designer brands join hands together to create limited edition products
towards the targeted elite. Whether it were the cars, watches,
electronics, or bar equipment, the designer giants produced master piece
collectibles, much to the pride of the owners who have managed to pay
the premium prices and have received an increment in their pride. This
following list points out to some of these partnerships in various
segments of limited edition offerings:
1) Bell & Ross and Harley Davidson
Product: The Nascafe Racing bike
Bell
& Ross have long mastered the art of haute horologie creations,
with their interest primarily inclined towards aeronautics, especially
fighter planes. Harley Davidson on the other hand, is perhaps the most
celebrated brand for designer motorcycles, mainly because of the
advanced technology, and the cutting edge designs. Together they joined
hands for the Nescafe racer bike, which was built on the theme of the
classic racing bikes, characterized by their exposed thick tyres. The
bike featured extensive metal and leather work on the body, especially
the exposed engine which showed the brass coated and polished steel
finished pipes. Other additions included the carbon BR 01 timepiece on
the central console, with the FXSTB Softail Nightrain, just to name a
few.
2) Mobiado & Aston Martin
Product: luxury mobile handset series
When
luxury watch maker Mobiado joined hands with British luxury car maker
Aston Martin, they created the perfect synergy of style and technology
with the new mobile handset series. Using exotic metals like yellow gold
and platinum, these handsets were created keeping in mind the styling
quotient of the Aston Martin cars, and even used the watch making
technology by fitting in 2 mechanical watches in each of the handsets.
3) Johnnie Walker and Porsche Design Studio
Product: Blue label private bar
Produced
in a limited edition run of 10 units only, Johnie Walker and Porsche
Design studio joined hands to create the Blue private bar, which stands
as the blend combo of British luxury lifestyle. Modern yet classic and
precise, these bars were made with brushed finished titanium, and
leather and were also given their own set of equipment. This included
the unique whiskey glasses, ice bowl, water jug, and also the 2 bottles
of the Johnnie Walker Blue Label Whiskey. Using advanced technology just
like the Porsche cars, this personal bar set included motion sensors
which would allow the bar to open up on the side of the user to reveal
its luxurious interiors, and the 3 bottles of Johnie Walker inside,
along with the glasses contained inside.
4) Tumi & Mini Cooper
Product: Special edition Mini Cooper car
One
of the rare few in the segment, but this time luggage bag manufacturers
Tumi and BMW’s Mini-Cooper joined hands to create a limited edition
series of Mini Cooper cars, meant for the discerning rich traveler.
Featuring a unique paint scheme on the body, the car will be made in a
station-wagon design, which shall give travelers the extra space needed
to store their baggage during long journeys. Actually this is a
combination of the Clubman and Cooper S versions of the car, albeit with
Tumi inspired paint job on the car silhouette.
5) Hublot & Ferrari
Product: Big Bang Ferrari Tourbillon watch for China
In
collaboration between a luxury watch brand and an equally celebrated
automobile brand, a limited edition series of watches were created, the
Hublot Big Bang Ferrari tourbillon, targeted at the Chinese buyers.
Produced with only 20 pieces worldwide, this watch used the similar
grade of fabrics used in Ferrari F1 cars, i.e. carbon fiber, with the
unique chequered pattern along the body. Featuring a HUB 6300 mechanical
movement, the engine of the watch is known to have 260 components of
various sizes, 35 of which are jewels. Even the casing of the watch was
done with red tinted sapphire crystal, known for the high corrosion and
anti-reflective properties. The occasion for unveiling of this special
timepiece, was the 20th anniversary of Ferrari in China.
6) Bianchi & Gucci
Product: Bianchi by Gucci limited edition bicycle
When
2 Italian design masters come on a common platform, nothing short of
the extraordinary can be expected. Same was the case with the Bianchi by
Gucci limited edition bicycles, which were given 2 different faces for
different riders. The white edition featured a single speed design, with
Gucci leather work on the handle bar and body frame, along with the
customary 3 color stripes in the top bar. The other edition was the
11-speed carbon fiber edition that was meant for real heavy and rough
biking, and featured some extensive black leather seating. Accessories
included the colored matched helmet, signature kit gloves, and even a
water bottle.
7) Global Bright Group & Porsche Design Studio
Product: World largest outdoor LED TV
Using
the expertise of the Global Bright Group in consumer electronics, with
the designing finesse and premium quality of Porsche Design Studio, was
created what is now the world’s largest outdoor LED TV, targeted at that
those who wish watch movies in the outdoor space. In an equally
captivating way of casting its magic, the TV emerges from within the
ground rather silently until it goes to the zenith of its height, and
then starts to play video content to a considerable large audience,
gauging by its sheer size. The rather interesting and handy fact was it
all was waterproof which means that if there is any sudden instance of
rain or excess moisture in the air, it wouldn’t be a problem playing it
on open venues. The TV went on made-to-order sale from September 2011.
8) Garia & Mansory
Product: Garia Mansory Golf cart
With
the Dutch expertise at making golf carts and leisure vehicles through
Garia, and customization expertise of brands like Rolls Royce thorough
Mansory, came the special edition gold cart which could well be tagged
as the most luxurious in the world. Using carbon fiber to carve out a
sporty and light weight body, this golf cart used rare teak varieties
for lining, in order to bring it a niche products’ look. Even the
headlights of this leisure vehicle were made according to the latest
trend in the auto industry. It is currently available in a street legal
& non-street legal version.
9) Linley & Bentley
Product: Special edition Bentley Continental Flying Spur
In
a year which saw the Chinese making themselves felt on the luxury
lifestyle market, Bentley wasn’t to stay behind in the race of luxury
brands to create special edition cars for them. With the help of
customization expertise of British designing firm, Linley, Bentley
created a series of 10 Continental Flying Spur models, targeted
specially towards Chinese buyers. Since customization is the forte of
the brand, Bentley ensured it included extremely rare varieties of
fabric like single-pattern polished Oakwood used on the central control
panel, side door panels, and even the dashboard of the vehicle.
Carefully handcrafted, there were several add-ons such as a cashmere
wool blanket, luggage tag, and even a special edition leather bag for
the 10 elite customers.
1 comment:
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