It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking.
How would you urge people to stop smoking?
Over the years, the anti-smoking movement has had terrific and inventive print and television ads. They are now broadening to some pretty creative guerilla marketing techniques. If you remember, in June, I showed one example of a great stop smoking direct mail campaign , but the anti smoking movement has taken it to great lengths to get their message heard
This is one used in gyms around the country.
This one is found outside in city streets.
They have even created and handed smelly strips (similar to those used when testing perfume). The sniff strip reads: "This is how you smell when you smoke. 4,000 toxic chemicals leave a stench no perfume can mask... just ask the people around you. Please stop smoking, You'll smell better instantly. Call 1-800-438-2000."
This ad uses real cigarettes at bus stops.
These ads were used on the public transportation.
This one is from an anti-smoking promotion for ‘World No Tobacco Day’ (May 31), and it can be found at coffee shops in Dubai, where people come to smoke!
Do you think these ads are effective? will this make any sense? please post your comments here.